“In the middle of every difficulty lies opportunity.”
Albert Einstein
Aristotle is making the case that excellence is not achieved through a single impressive act but through consistent, repeated behavior that becomes second nature. Quality, in this view, is less about talent or intention and more about the daily choices that accumulate into character. What we do regularly defines who we are more honestly than what we do occasionally.
This idea comes from Aristotle's Nicomachean Ethics, a foundational work in Western moral philosophy in which he explores what it means to live a good and flourishing life. Central to his argument is the concept of virtue as a practiced disposition rather than an innate gift. He believed that a person becomes courageous by performing courageous acts, just by acting justly, and excellent by consistently choosing excellent actions until those choices feel natural.
Aristotle was a Greek philosopher born in 384 BCE. He studied under Plato and later founded his own school in Athens. His writings covered an extraordinarily wide range of subjects, including logic, biology, politics, rhetoric, and ethics. The Nicomachean Ethics remains one of the most studied philosophical texts in the world and continues to influence moral thinking, leadership theory, and education. Aristotle died in 322 BCE, but his ideas have shaped Western thought for more than two thousand years.
“In the middle of every difficulty lies opportunity.”
Albert Einstein
“The only way to do great work is to love what you do.”
Steve Jobs · Stanford Commencement Address, 2005
“Nothing will work unless you do.”
Maya Angelou
“Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.”
Helen Keller
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Aristotle · Nicomachean Ethics (paraphrased by Will Durant)
“Start where you are. Use what you have. Do what you can.”
Arthur Ashe
“I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.”
Michael Jordan · Nike advertisement, 1997
“Believe you can and you're halfway there.”
Theodore Roosevelt
“Do the difficult things while they are easy and do the great things while they are small.”
Lao Tzu · Tao Te Ching
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
Winston Churchill
“It does not matter how slowly you go as long as you do not stop.”
Confucius
“Well done is better than well said.”
Benjamin Franklin · Poor Richard's Almanack