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This, then, is held to be the duty of the man of wealth: to set an example of modest, unostentatious living.
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About this quote

Meaning

Carnegie is arguing that great wealth carries a social obligation, and that the first expression of that obligation is personal restraint. The person who has accumulated far more than others should not use that surplus for showy personal consumption. Instead, living quietly and without extravagance is presented as the starting point for responsible stewardship of wealth.

Context

This line comes from Carnegie's 1889 essay commonly known as The Gospel of Wealth, one of the most influential pieces of writing on money and moral responsibility in American history. Carnegie was himself one of the richest men of his era, and the essay was partly a public defense of his own philosophy. He argued that the wealthy are, in effect, trustees of capital on behalf of society, and that their duty is to return that wealth to the community in useful ways rather than simply passing it to heirs or spending it lavishly on themselves. The essay helped shape the tradition of large-scale philanthropic giving in the United States.

About the author

Andrew Carnegie was a Scottish-born American industrialist who built his fortune primarily in the steel industry during the second half of the nineteenth century. He later became one of history's most prominent philanthropists, funding the construction of public libraries, educational institutions, and concert halls across the United States and beyond. His ideas about wealth and duty continued to influence debates about the responsibilities of the very rich well into the twentieth century and remain part of that conversation today.

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